Visual Analytics

Technology continues to evolve, and we are constantly looking for ways to work smarter, providing us with more quality time.  However, our brains still process data at the same rate, and interpret images faster than tabular information.


We recognise this at AtoBI, and we continue to develop visual representations of data to allow the human brain to engage both sides; left-thinking where logic and analytical skills live and right-where creative and visuals preside.


If you are still looking at spreadsheets and multiple data sources, with rows and rows of data and trying to make sense of it all, then talk to us. We ensure that you can make fully informed business decisions by bringing the vast number of individual records and data sources that need to come together to enable you to see the full picture.

Customer Analytics

What is Customer Analytics?

Customers generate massive amounts of data, but what do you do with that data? By utilising your customer data insights are gained into customer behaviour, spending patterns, see at a glance what stock sells and what stock doesn’t. It is also invaluable data for your Marketing team allowing them to see where to best target your existing customers as well as gain new customers in a cost-effective manner. All of this leads to better decisions for your business and increased sales.

In this 24/7 world there is an explosion in data collection, using it efficiently and effectively on the other hand is not always the case.

At AtoBI we want to ensure that you have the best insight into your data to enable you to map and predict customer behaviour.  This data insight will also assist you in prioritising product development, product mix and pricing, demographic information, distribution strategies. Also by using this data you will be able to develop targeted loyalty programs and customer satisfaction feedback responses to build stronger relationships, enabling you to have conversations that are relevant.

Customer analytics shouldn’t just be viewed as being internal information, we should also look to use customer analytics to create the personal touch in all our communications.  Being able to personalise analytics to the customer is key to feeling valued and understood. Whether this be via a distribution solution or customer portal, the key is getting the relevant information to the individual.

By providing great service and understanding your customers will in turn create new sales through positive word of mouth recommendations.

Customer Retention

In today’s fast paced world customer retention has become more complex and more important for organisations due to the explosion of channels (website, online shopping, email, social, mobile, price comparison websites, web banners, traditional media,…) to engage with customers. This is compounded by customer demographics, for instance – interacting with Millennials vs Baby Boomers. At all customer touch points the customer experience must be great to retain and grow your customer base.

Customer loyalty programs are one of the areas that organisations can help drive revenue, improve customer retention, increase brand and business recognition as well as attracting new customers. AtoBI has helped deliver customer loyalty systems that include POS data interfacing, membership CRM systems, membership rewards and reporting, campaign/promotion effectiveness and store profitability.

The investment in customer loyalty programs needs to be weighted against the expected return (financial and reputation) of such systems. Customers are demanding that customer loyalty programs manage personal data in a confidential manner and that it complies at a minimum to any local data privacy legislation. With a lot of customers wanting privacy to GDPR standards introduced in Europe.

If you would like to understand more please contact us at AtoBI.

Data and Information Architecture

As experts in the field AtoBI have assisted many organisations with their Data and Information Architecture and the associated life cycle within their organisation. Data Architecture can be complex with IoT, edge devices, Big Data, structured and unstructured data. This is made more complex when you introduce Cloud, hybrid and on-premise requirements. It is important that organisations have their Data Architecture well defined as this becomes the underlying platform for all design considerations going forward.

An organisation’s Information Architecture determines how the data should be used and by which systems and applications. Whilst an organisation’s data continues to grow, it is critical that they make the best use of the available data to turn it into useful information.

Contact us on how we can assist with your Data and Information Architecture.
Data Architecture
Information Architecture

AI and ML

The Real Meaning of AI

There has been a significant shift over the last 5 years with focus moving from BI to AI and ML.  As market leaders AtoBI are aligned with technologies that are at the forefront of this change, to ensure that our customers have cutting edge solutions.

On 7 December 2017 a critical milestone was reached when Googles AlphaZero Program defeated the 2016 world computer chess champion, Stockfish 8.  Its human creators never taught it, it used machine learning principles to self-learn in just 4 hours.  Scary as it is, we shouldn’t be frightened of progress, in fact we should embrace these changes.

It’s not just understanding the technologies available but recognising the complexities that customers have, even in similar industries.  Finding the right solution to address your issues can sometimes seem a daunting task, but AtoBI is here to provide you with the confidence that our extensive experience and expertise will make your journey with these new technologies easier. We pride ourselves on our expert team and their ability to help our customers navigate this new world.

If you are still apprehensive, don’t be, try to think of AI as Assistive Intelligence rather than Artificial Intelligence.  AI is designed and ultimately controlled by humans, to increase the accuracy of insights and aid prediction.  We should embrace the new technologies available to us. To find out how AtoBI can help you and your organisation on your AI journey contact us at info@atobi.com.au.

Data Integration

As organisations adapt to meet the demands of their customers, staff, executives, auditors, board and shareholders… the adoption of new IT systems is often at the expense of their data management strategy. This typically creates a multi-vendor IT environment with multiple and disparate data sources that weren’t originally designed to leverage other organisational data in a cohesive manner. AtoBI assists organisations with leveraging their various data sources through a cohesive data integration process. This enables organisations to fully leverage their data and gain insight into their corporate performance to meet market demands

Work Health and Safety

Work Health & Safety (WH&S) compliance has strongly regulated legislation and, as such, there are mandatory compliance and risk assessments organisations must perform. Two major components of WH&S are record keeping and demonstrating compliance to the legislation. AtoBI can address each of these areas with our data management solutions. A recent example is where we have helped a large manufacturing organisation improve WHS awareness by providing a highly visual dashboard and report of WH&S incidents to their Occupational Health & Safety Officers.

Cloud and On-Premise Solutions

Why do you need to set up or move to the cloud? There are many answers to this question, you may have a Cloud solution but are considering a move back of some or all on-premise.

Using Cloud based solutions provides flexibility, giving businesses the ability to scale up or down capacity as required.

The benefits of cloud solutions are:

  • Cloud solutions take the pain away of having to look after software updates, these are all taken are of by the suppliers who roll out regular updates including security updates
  • By going cloud, you will be free to focus on the issues that matter in your business
  • They are capital-expenditure free, cutting out the high cost of hardware, allowing you to enjoy a subscription-based model
  • Cloud provides access to increased collaboration, allowing teams to access, edit and share files and folders from any location at any time
  • As long as you have an internet connection you can work, providing Flexible working conditions
  • Most cloud services offer mobile application, so you’re not restricted by your device

Many people question whether cloud provides security for your data.  Laptops are a billion-dollar business problem, not just the hardware but the cost of the data.  Cloud storage gives you greater security when a loss occurs, because everything is accessed via the cloud and not locally giving you easier restoration.

On-premise implementation can also be justified just as easily, depending on the size of your business, looking to keep operating costs low, may over time show a cost saving.  Security stays in-house, where there are barriers or security concerns.  You are always in full control and can implement changes when you want them.

Subsequently, we also have customers on a hybrid solutions, benefiting from the costs and flexibility depending on their business requirement.

What is Big Data?

Big data simply means a large volume of data – both structured and unstructured – that business acquire daily.  In reality, it’s not the amount of data that’s important, it’s what organisations do with it that matters. Big data can be analysed for insights that lead to better decisions and strategic business moves.

While we now use “big data” in daily life, gathering and storing large amounts of information/data to be analysed is ages old. In the early 2000’s analyst Doug Laney definition of big data as:

Volume. Data is collected from a variety of sources, including business transactions, social media and information from sensor or machine data. Previously storing it was a problem – but new technologies (such as Hadoop) have made it easier.

Velocity. Data streams in at an unprecedented rate and must be dealt with in a timely manner. RFID tags, sensors and smart metering are driving the need to deal with torrents of data in near-real time.

Variety. Data exists in various formats – structured, numeric data in traditional databases to unstructured text documents, email, video, audio, and financial transactions.

Schedule your personalised demo today!