Big data is a term we see often, and the merits for businesses are very well documented. But how does big data affect the actual world we live in?
Despite having access to more data as well as better tools for analysing and reporting on it, many enterprise decision makers are finding reports difficult to gain valuable insights from. What needs to happen to improve the process of reporting so that organisations can get all the value business intelligence offers?
Social media is a fantastic source of useful data. Using social media platforms in conjunction with your business intelligence tools helps you to get the most out of both. Here are five ways that utilising data collected from your social media accounts can lead to increased leads and greater name recognition.
For the uninitiated, Business Intelligence can be hard to get a grip on, and deciding which solution to implement can be tricky indeed. AtoBI has taken the liberty of clearing up the confusion between what Business Intelligence and Visual Analytics are. Here are the key differences to help inform your decision.