MapR: the future of MapR and HPE for AtoBI

At AtoBI, we are always sure to stay ahead of the curve when it comes to the software programs best suited to the needs of our clients. One of our current software programs in use is MapR, a Data Platform used to gather AI and analytics dataware. There are many benefits to using MapR, and yet recently there has been some concern as to its future and how best to support its users. CEO of AtoBI, Elaine Graydon, attests to the efficiency and benefits of using MapR, and will continue to support MapR throughout these changes.

Firstly, let’s look at the benefits of using MapR.

No matter your underlying infrastructure for data, the MapR dataware can handle a multitude of different data types. Users gain access to the MapR Data Platform, which allows them to store, manage, process and analyse data no matter their source. This software includes complete data protection and disaster recovery, to give you confidence knowing your data is protected.

MapR and HPE

After MapR Australia closed on May 17th 2019, there was a lot of uncertainty around customer support, expansion licensing and new purchases. Before this, MapR had announced they would be closing their corporate headquarters due to funding issues. This caused some upset for users, and the time between this occurrence and August 4th left MapR clients up in the air. However there is good news, as on August 4th Hewlett Packard Enterprise (HPE) acquired MapR signaling a positive change. AtoBI customers can be confident that MapR will continue to function and thrive. With support from MapR/HPE and us here at AtoBI, there is no better time to start using this dataware and make the most of your data capabilities.

We are pleased and excited to continue to bring this amazing toolset to our customers, a toolset we know will continue to provide outcome requirements. MapR will now continue to be innovated to match customer requirements, and we are confident in the future of MapR for Australians.

Want to know more about our work with MapR? Contact us online or email us at to get in touch regarding MapR. AtoBI are industry experts in business solutions, and together with AI technology we can help you improve efficiency in all areas of your business.

Value of Data and Explosion of Data Volumes

As the business world delves deeper into the possibilities of technology, there is no doubting the power and importance of data. When it comes to increasing your sales profitability, it can be difficult to know which steps are best to ensure that your people are making the most of the avalanche of data now available to them. Businesses must manage data from a myriad of sources – and it is important to know which channels are worth your time. With a landscape that is growing more complicated every day to increase efficiencies, manage costs while continuing to show profitability, there is one vital resource which businesses are not taking full advantage of.

This resource is offline data. The power of offline data is that it allows you to see behind the scenes of what is really driving your decisions, as well as giving you the confidence to know your data is whole before then using it to develop important strategies.

Did you know that large amounts of customer activity happen offline, including 90% of retail sales? This means that sales and marketers are missing huge amounts of data, data which could make or break growth strategies and decisions.

Data onboarding allows you to combine your offline data with your online data, allowing you to use both types of data with a complete understanding of what’s going on. In doing this, you are able to create targeted, personalised communication for customers, and in a time where customers need individual validation this is a smart decision. Data onboarding take the offline data and then links to the relevant data in the digital world, resulting in far more relevant strategy.

Having incomplete data is a real concern for businesses and markets alike, and it’s easy to become overwhelmed. At AtoBI, we are able to ensure you are making the most of all of your data, offline and online. You can be confident that our team will give you all the information you need to make the right decisions for your business, putting you one step ahead. For more information, visit our website or contact us at

Different Data Models for Different Insights

Technology has transformed the way businesses function, and this all boils down to one thing: data. Data has opened the door for businesses to analyse their inner-workings, and make more informed, confident decisions backed up statistics. However, when it comes to the way businesses gather and process their data, there are a variety of revenues for this information and one destination – your company’s systems. So how exactly is this data compiled and broken down? This is where data modelling comes into the equation.

Data models are a necessary part of defining the data a business receives, giving organisations a centre of information to build around. Data models determine how data is represented and used, and it plays an important part in implementing changes to a company’s operations. It is important to trust your data model, and to plan out how you want to gather and store your data.

Different Types of Data Models

There are a number of data model types, each catering to a different business purpose. Each data model has a different processing procedure, which helps businesses comprehend their data and find ways to utilise it.

Star Schema

Star Schema is named after it’s star-shaped diagram, and its purpose is to question huge informational indexes. Star Schema is often used to help business insight, OLAP cubes, analytic applications and impromptu inquires. While it has one of the least complicated architecture, a star schema is one of the more popular data models.

Physical Data Model

A physical data model functions by highlighting the structure of data. This refers to things such as the communication between computer procedures or tables and columns. The formation of the data model changes with the specific needs of the procedures, and works with the information to guarantee successful execution.

Logical Data Model

A logical data model takes the framework of the data components, and then sorts these components into a system, noting the relationship between them. This data model can be the foundation of the physical data model, and also filters the data components which a conceptual data model presents.

Enterprise Data Model

The enterprise data model gives an overview on all data a company may have. This data model gives a broad, yet specific diagram of the organisations data, and helps in creating other database parts such as entity relationship diagrams and XML schemas.

Wanting to make the most of your data, but unsure where to start? At AtoBI, we are experts in data analytics, and our professional consultants are ready to help your business thrive. Contact us today to find out more.

How to Create a Data Driven Culture

Advancements in technology have seen the world of business embrace data, making it easy to assume that everyone is taking equal advantage of this new resource. Recent studies, however, have revealed that companies across a range of industries are struggling to establish a data driven culture. Randy Bean and Thomas Davenport report that 72% of survey participants have yet to forge a data culture, and 53% state that they are not yet treating data as a business asset.

There is endless value in data, and by creating a data-centric culture that understands and utilizes this resource you are better able to manage the associated risks, while reaping the many rewards.

When it comes to creating a data driven culture, there are a few things you can do. The first is to invest in the right data related equipment and tools. Whether this is a machine learning tool to provide data quality assurance checks, or business intelligence software to help create better end-user processes. Once you have the right tool set, an effective way to engage your staff is to open your tools to wider data pools, engaging more areas of the business and multiple branches of staff. This creates a culture of data enthusiasts, opening up a space where data is not only accepted but sort after.

Educating your staff will go a long way in helping them understand and embrace data. Every API is different, so ensuring your staff are aware of the relevant nuances allows them to better strategize using the data they have acquired. If your CIO is able to set data-centric goals which bring value to your business, then data becomes an actionable tool to improve your business in a multitude of ways, and with KPIs in place your staff will be more motivated, more educated and your business will thrive.

Are you confident in your ability to make the most of your data? At AtoBI, we understand every aspect of data analytics, and our professional consultants can help you create a data plan best suited to your business needs. Contact us today to find out more about how data can transform your business culture.

Leveraging Your Data

Data is an invaluable resource, and today organisations are taking advantage of this asset more than ever before. As organisations and businesses start to delve into the world of data, they are faced with the challenge of having to manage vast amounts of real-time, heterogeneous data, with an expectation of doing so effectively and efficiently. The future of business is reliant on data, and as we move towards a reliance on virtual technologies, data management and analysis are a key part in how we emulate physical tasks with technology.

Data management is extremely complex, and there are lots of risks associated with storing and analysing data, including privacy, security, ethics and so on. There is also the issue of understanding the raw data and being able to analyse the data to create effective strategies. Companies need to know what they want out of their data before they even begin, to be sure they have a solid understanding of what they want to achieve. This is where a top-quality consultancy comes into the picture. It is important to have full confidence in your data management system, and there is no better way to be sure you are making the most of your data, and staying secure, than working with a business solutions consultancy like AtoBI. When working with a consultant, you are opening the door to a whole new world of data management solutions, such as data warehouse alternatives like data catalogues, and more effective ways to break down your data.

At AtoBI, we know that good quality data is the foundation for businesses to make fact based, sound decisions. We professionally manage all types of data, and with over 10 years of industry experience in Australia, are confident in all aspects of data management. AtoBI are masters in ETL (extract, transform, load), and our customers have access to real-time dashboards allowing you to make the best decisions for your business in real time. For more information, contact us on