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Home Business Intelligence Insights Finding practical uses for big data in the healthcare industry

There's been a lot of buzz across the business world in recent years about the potential of big data to transform everything we do. By gathering more information and analyzing it in real time, organisations everywhere have the potential to transform their operations through better-informed decisions.

This is perhaps especially true in healthcare. We have reams of information available about patient health, both past and present, and if we analyse it correctly, we can use it to make people's quality of life dramatically better right away.

What if health organisations don't have the analytics savvy to tackle data themselves?

That's a very general concept, though. Healthcare organisations worldwide are still working to figure out the more granular details. What sources of information are most important to tap into? How can they help? And perhaps most importantly, what will happen if health organisations don't have the analytics savvy to tackle this challenge themselves?

Putting health data to good use

The vague notion of using business intelligence for healthcare success has gained a lot of traction in recent years, but health organisations are still struggling to figure out the precise details. What, exactly, can we achieve by tapping into big data?

According to research from Edith Cowan University, we're beginning to get a bit of clarity on this issue. A few categories of big data applications are coming into focus:

  • Supporting clinical decisions – Doctors, nurses and other health professionals have always had to make difficult decisions about patient health based on instinct and intuition. Now, they have data to drive them.
  • Controlling costs – Healthcare organisations often struggle with tight budgets as they seek to optimise patient care but also stay fiscally viable. Data analysis helps them fine-tune their decisions.
  • Modeling patient outcomes – With enough data, healthcare professionals can develop sophisticated models that show them a range of likely patient outcomes over time. With this information, organisations can make better big-picture decisions.

With all of these strategies and more, health companies can embrace a smarter future using business intelligence solutions. The trick is to use data in ways that drive real, tangible value right away.

Big data consultancies play a key role

One problem remains – at many places of business today, the knowledge of precisely how to capitalise on big data remains lacking. Health organisations often don't have the talent or the big-picture vision to make decisions about long-term improvement through analytics. Fortunately, this presents an opportunity for healthcare consulting to make an impact. Consulting services are increasingly being seen as a strategic investment in a better long-term future.

In the coming years, one of the big challenges in the healthcare business will be to find data-savvy consultants who have both the textbook learning and the hands-on experience required to steer organisations in the right direction. This requires understanding the strengths and weaknesses of data analysis technology.

Find a consultancy that's prepared to meet your business' challenges.Find a consultancy that's prepared to meet your business' challenges.

How tailored services can benefit your business

To embrace the analytics revolution and enter into a smarter, more data-driven future, it's likely that what your organisation needs is enterprise solutions for business intelligence that are tailor-made for you. Fortunately, that's precisely what we offer at AtoBI – tailored consultancy services that are perfectly attuned to your needs.

Data analysis expertise is paramount, but it's also important to have consultants on your side who are willing to listen carefully as you describe the specific challenges that you're facing. Good consulting starts with good listening, so we want to hear every detail of your business objectives before we sit down to design, develop and implement the right solutions for you.

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