About Us

Unlocking the Power in your Data

Why AtoBI?

AtoBI is a business solutions consultancy that gives you the insight and power you need to strengthen and grow your business.

We are passionate problem solvers who help you understand and leverage your data. Our intelligent, real time dashboards provide everything you require to make smart decisions and maximise value for your customers and your business.

AtoBI gives you the confidence to know, act and achieve.

We create and deliver business solutions and services that will unlock the levers you need to strengthen and grow your business. Our aim is to give you valuable, real time insights to make smart, confident and effective decisions. We want you to understand what’s really happening in your business and what you can influence. And, to get real time insight and the answers you need to make smart business decisions.

Executive Team

Alex Graydon

Chief Technical Officer/Co-Founder

Alex is the ‘A’ in AtoBI. His considerable IT consultancy background (I’m not saying he is old …) makes him a formidable force. He likes to ask why and never seems fazed by any problem, he knows there is a solution and usually finds it in half the time.

He is one of those very rare super intelligent consultants that thinks in 0’s and 1’s (and complex data models) but speaks in plain English so the rest of us can understand. Technically the buck stops here, if Alex can’t solve it, it’s probably not solvable.

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Ben Mills


Alex says no one reads these things anyway, so I thought I’d write something a bit different to see if that is really the case! I did my QlikView training at QlikTech in Sweden and taught the public courses for QlikTech in England and with another partner before setting up AtoBI with Alex.

I know how important it is to build the best team. I believe at AtoBI we are doing exactly that.

We all share a passion for delivery, honesty and happy customers and staff. We also have a not so secret weapon. Alex Graydon. Alex really thinks differently about data modelling problems and solves them in his head in half the time of most people. Alex is our ‘Yoda’. “hmmm, Do or Do Not, there is no try…” in Alex’s case, it’s always “Do”.

I believe AtoBI really is the A-Team, we have the best skills and experience in QlikView and together we can tackle any challenge.

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Elaine Graydon

Chief Customer Officer

Elaine is the other half of the Graydon team and the decision maker for AtoBI’s growth in product and solution partnerships. Elaine understands where our customers are going with their future BI and ensures that AtoBI can offer and deliver as challenges change and grow.

Elaine refers to herself as Mary Poppins – ‘practically perfect in every way’ – and as such drives AtoBI to be living and breathing the same high standards.

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